"Competition keeps you on your toes. Bench's main competitor at the moment, Chan says, is Zara." - page Q7 of the November 26, 2006 issue of the Philippine Daily Inquirer
Today is a sad day for Business Majors and MBA degree holders. You can market map and position your company or products accurately, but can you grow a retail empire comprised of "7 franchise outlets in Saudi Arabia, Kuwait, Guam, Riyadh, China, the United States, Canada, the United Arab Emirates, Canada and Palau, on top of 270 company-owned stores, 30 franchisees and 218 concessionaires in the Philippines." even without knowing a basic thing such as positioning your company based on customer segmentation and product line?
Bench founder Ben Chan believes that "Hard work pays, but you must also have luck". What can I say! He was definitely born lucky! Mr. Chan is proof that street smart business sense outclasses textbook theory hands down.