That stands for Jasper Goodall 4 Bikini. But its actually a collaboration between leading graphic artist Jasper Goodall and designer Louise Middleton to create this range of super-luxe swimwear.
According to Louise, "The JG4B collection is totally unique...It's couture swimwear, and produced to a very high standard, which is really important to me. I want people to see women wearing JG4B and say, 'she looks like a Pirelli girl - she looks so damn hot', and they do."
Actually, its not about looking hot that gets to me, but the prints that remind me of my Lisa Frank days! Hahaha! Think about it though, who wants to look like all the other girls in their summery florals, cutesy pastels or nautical striped swimwear?
"Into the Blue"
Somebody ought to bring this haute/hot UK label here to add variety to our usual summer fare!
(Photos courtesy of jg4b.com)