Since we are on the subject of Comptoir de Cotonniers, and with Cosmopolicious expressing her love for the label's mother and daughter campaign (which I planned on writing about but then it slipped my mind in the flurry of my daily activities - a nicer way of saying I may have ADHD heehee, thanks for the reminder Cosmo!) I'm sharing with you these beautiful photos of real life mothers and daughters plucked out from their daily lives and turned into Comptoir des Cotonniers brand ambassadors...
Each season, for the last ten years or so, Comptoir des Cotonniers embarks on a casting call to look for the mothers and daughters who will grace their next season's ad campaign. Which I think is a genius move since:
1) The label "attempts to appeal to both chic mothers and their fashion-forward daughters" as per NYMag,
2) Every girl, whether she likes it or not, is somehow influenced by her mother's taste and choices in clothes and accessories - she either follows it to the letter, goes the opposite direction and rebels totally, or more often than not, if it isn't generally the case, takes bits and pieces from her mother's wardrobe and makes it her own.
So really, the ties that bind go well beyond the physical and emotional, but also the sartorial. Whether it be satin ribbons, leather belts, silk twillys, organic hemp ropes, or whatever it is a girl grows up seeing and feeling.
Here are more photos from past campaigns!
P.S. A Shout Out to Mom!
Mom, I know you just learned to surf the net recently, and have spent several days reading my blog from start to finish. I think it's very sweet of you to follow my blog and I just want to let you know, everything I learned about style - restraint, discipline, quality, elegance and an appreciation and desire to achieve French chic, I got from you! I know I have frustrated you at times, like when I wanted lace socks ala Madonna when I was 7, and you insisted on proper, boring St. Michael knit socks (you were ahead of our time, by high school, all the girls in school were wearing them!). How I wanted patent shoes from SM like my classmates, and you would go for Buster Browns. How infuriated you were with me, when I was a "rebellious teenager" and I would wear Dad's shirts and spend my allowance on clunky Doc Martens and Girbaud and Gaultier jeans two sizes too big. Oh! And that whole period when I was in my early 20s and I would walk out the door clumsily in heels, when you insisted so many times that kitten heels are more appropriate for my petite frame.
Mom, I'm older and wiser now, and you'll be happy to know I've gone back to my roots and keeping in mind all you have taught me. But I won't lie, sometimes I just can't resist a little fringe here and there, and yes, I still spend all my money on clothes and shoes and all that. I know you're an advocate of saving and being frugal, that's one lesson from you I'm still working on! Heehee! I love you Mom!!!
Dear readers, check out my stylish mom! Sorry to Dianne, Nic and Drew for posting your childhood photos! Consider yourselves collateral damage! Heehee!
UPDATE: My mom told me to please please point out that these pictures were taken ten years ago in the midst of a Euro roadtrip, hence their tired, bedraggled appearance! And that they look better now! How vain no? Just kidding! Hehehe!