Monday, May 31, 2010

Lilly Pulitzer's Colorful Life

I adore Lilly Pulitzer prints! I have a mini-collection of Lillys in my wardrobe because I just find her prints so outdoorsy, happy and fresh!

Well guess what, I just found out that Lilly is now available in Manila! Here's a primer on Lilly, in case you don't know by now, for your appreciation:

It all started with a juice stand in Palm Beach 50 years ago. Lilly, a young New York Socialite, had just eloped with Peter Pulitzer and settled in Palm Beach. Looking for a fun hobby, Lilly decided to open a juice stand featuring local citrus. Her business was a hit, but all the squeezing made a mess of her clothes, so Lilly designed a dress to camouflage the stains. The result: A comfortable sleeveless shift made of bright, colorful printed cotton in pink, green, yellow and orange–the Classic Shift.

Customers loved her dress and soon Lilly was selling more shifts than juice. She decided to stop squeezing and focus solely on selling her "Lillys." Before long, Jackie Kennedy began wearing Lillys. Then, of course, everyone wanted one and Lilly Pulitzer® became a fashion sensation. Throughout the '60s and '70s, the Lilly Pulitzer line was the uniform of the affluent at play. Lilly Pulitzer stores sprang up in favorite resort towns of the jet set and Lilly's pink and green colors became the banner of the resort lifestyle!

Lilly Pulitzer offers apparel for ladies, children and men, as well as ladies' shoes, accessories and gifts. There are currently 75 retailers in Lilly-loving communities around the country recognized as Lilly Pulitzer via Shops as well as upscale specialty shops, resorts and clubs nationwide. Lilly Pulitzer is also sold in major department stores, including Neiman Marcus, Nordstrom and Bloomingdale's, as well as upscale specialty shops and clubs nationwide. Its popularity continues to grow among those who knew it years ago and those who have just discovered its timeless fun.

This year, Lily Pulitzer is saving the planet one print at a time! This season’s Spring 2010 is inspired by all the colorful flora and fauna around us, Lily Pulitzer is dedicating their new collections to promoting a greener world. With prints featuring everything from ocean life, to plant life, to endangered wildlife, Lily Pulitzer is proving that you don't have to harm Mother Nature in order to wear it. Check out their latest Animal-inspired prints, supporting our friends at the World Wildlife Fund.

Lilly Pulitzer is exclusively distributed by Rustan’s Commercial Corporation and is available in Rustan’s Makati.

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