I have nothing against hipsters. Honestly, I like their laid back way of dressing. It's just more relaxed, more comfortable. More real.
Urban Outfitters, long associated with hipsters, has probably realized that the hipster aesthetic is something they can tap further, hence the creation of Bhldn, Urban Outfitter's new retail concept, which according to wwd.com is "the firm’s attempt to put its unique, slightly off-kilter stamp on the bridal business."
So yeah, we're not talking princess dresses here.
Not like the too commercial David's Bridal, and more than just a downtown Kleinfeld, the store carries earthy, thoughtful items like: flower garlands, glassware, serving pieces, candelabras, cake toppers and lanterns. Everything a hipster bride needs for her indie wedding.
The store launches via e-commerce sweetly, on Valentine's Day! About 2 to 3 Bhldn stores are expected to open in 2012.
(Photos via wwd.com)