Tuesday, March 15, 2011

What's New This March at SM Fashion Forum?

More dress-up dresses from Ali Ro, Maggy London, London Times and Taylor plus the best tanks, tops and harem pants from BB Dakota, that's what! SM Fashion Forum can really be called a one stop shop, promise!

Watch out for pretty printed jersey dresses from Ali Ro, a young clothing line started in 2007  that is stocked at Bloomingdale's and Neiman Marcus in the US. Ali Ro is inspired by a fresh, youthful lifestyle, as seen in their trend-driven designs that make use of premium fabrics. According to Kathleen McFeeters, owner of Ali Ro, who created the label moniker as an acronym of her teenage daughter and mother’s names. “Ali Ro presents the merger of the unexpected, freshness of youth with the confident, assuredness of a seasoned classic.” 


Ali Ro's adorable designs have been seen on Teen Vogue & on the cover of Lucky magazine:


Taylor is a line that I often see in Anthropologie. They make the prettiest pieces! I've seen their dresses in trade fairs in New York and I have always been especially drawn to their shift dresses (very Jackie O.), which is what Rissa ordered! Makes me wish I had occasions to wear them to!


Maggy London and London Times are sister labels stocked at Macy's, Dillards and Nordstrom, and their dresses are often seen in InStyle, WWD, Lucky, Glamour and US Weekly.



To borrow a quip from Lucky Magazine, dresses from Maggy London and London Times  are "investment pieces you don't need to invest in". Simply because they're classic and stylish,  and don't put a dent in your pocket!


These are just some of the dresses from Maggy London, which are now in Fashion Forum. Whether you need a casual dress for the weekend, a dress for a garden wedding or a little black dress for a fun night out, Maggy London's got you covered:

Here are two of four new designs coming in from London Times:


Last, and definitely not the least are pieces from BB Dakota. Launched in 2005, BB Dakota is designed by mother and daughter, Gloria and Katharine Brandes. Acording to their story, "Their combined sensibilities and intense personalities make for the BB Dakota girl – a girl with timeless style, a love for culture and good design, with a mischievous sense of fun." I personally love their cool, relaxed, street aesthetic:


























I just love the slouchy quality in how their fabrics fall. Has that Alexander Wang-ish vibe to it. Check out the details of the Rotto top above (also seen on Giuliana Rancic of E! News).


In the US, BB Dakota is stocked in specialty boutiques and online at Shopbop, Revolve Clothing and Fred Flare. It is also often featured in Teen Vogue, Nylon and Refinery29.


Ali Ro, Maggy London, London Times, Taylor and BB Dakota have been brought in exclusively to Philippines by SM Fashion Forum, at SM Makati and SM Megamall.

2 comments:

The Shady Chronicles of P and D said...

Every time you post a "What's new at Fashion Forum," my heart skips a beat because I'm always hoping it's the JCs! I've been buying from solestruck and the customs charges are always exorbitant!! I'm dying to get it duty-free soon! I hope you can give an early heads-up so I can drop everything and run to Mega/Makati! Haha exagge ba? :D

CHRISTINE DYCHIAO said...

Heehee! Don't worry Dani! I will email you the styles arriving a week before they hit the stores!

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