Fashion Forum at SM Megamall has been open for a few months now, but the formal launch happened last October 11. I swear, right about now is the time to go, especially now that it's party season and we'll all need something nice to wear that won't break the bank.
Like I always say here in the blog, Fashion Forum has a great selection of dresses and tops, all the time. Apart from Jeffrey Campbell shoes that is, and you all know about that ;). I have this sleeveless BB Dakota top with a long back that is very "Equipment-esque" and I love how simple yet different it is.
Oh! And there was this pretty shift dress from Max & Cleo that I cannot forget to this day, and I often remember it when I have an occasion to go to and that dress would have been perfect, tsk. Sometimes, you really just have to buy the dress and then wait for the party to happen.
Before I ramble on, let me share with you some of the dresses you'll find at SM Fashion Forum. If you need a responsible looking shift dress for work, a cocktail dress or a long gown for an important occasion, or just a pretty printed dress to wear to weekend brunches, Fashion Forum's got it all!
Not a print person, but Oooh! I love that dress in the middle!
Again, dress in the middle! I'll totally wear that with tan sandals or nude pumps and a long gold chain
Office appropriate, and yet can totally go from day to night, right?
This one too! Just wear with pumps for day, and strappy sandals by night.
As with these three in shades of grey.
Ok, this is definitely for night! Love the fun layers of scalloped fabric.
This is quite elegant, and wedding guest appropriate
Another fun evening dress with a dramatic flair.
A great mix of pretty dresses right? SM Fashion Forum carries sizes 0 to 16, and prices hover at around Php5000 for a dress. Affordable really, considering you can wear these over and over, because the dresses truly are classic. If you're gasping for time, and need a dress stat, Fashion Forum is simply the way to go!
Fashion Forum's Carissa Chan with Amina Aranaz-Alunan
Daphne Osena-Paez, the host for the day, with Fashion Forum's CarRet Lindayag
(They are both wearing dresses from Fashion Forum)
(Photos taken by Tammy David)