Wednesday, October 16, 2013

Thread 365: 24/7 Basics

my Thread 365 haul from the launch (olive green v-neck not seen)

I love buying white tanks and t-shirts. They're closet staples and I can never seem to have enough. The softer, the better. The more worn-in it feels, the more I don't want to part with it.

I have T by Alexander Wang shirts that have holes in them, but still, I can't bear to throw them out. I have Old Navy ribbed tanks with necklines that have stretched out so low, it would be so bastos to wear them out. There's just something about ratty t-shirts I guess. The hole-ier and slouchier it gets, the more sentimental we become.

That's why I get the principle behind Thread 365, a homegrown brand of shirts by Terry S.A., the same group that brought us Havaianas and Bensimon. Their line of men's and women's shirts were borne from the vision of passionate people who believe that clothes shouldn't only look good but also feel good. 


At the Thread 365 launch, I got to chat with Anne Gonzalez and Rissa Artadi, the chic ladies behind the brand and it's easy to get sucked into their world of perfect tees.


Anne says the Thread 365 team is headed by people who have worked for global brands. They source the best cotton fabrics and materials, and they have everything made by manufacturers who adhere to global production standards.

Rissa shares that they really take fit at Thread 365 seriously. They spend time to make sure they get the length of sleeves, even the drop of the neckline, just right.

They make sure that tanks aren't too tight and don't cling to the body, understanding that women who have given birth, or who have love handles, care about these things.

And of course, their tanks, shirts and henleys are expected to feel better after every wash.  Encouraging you to wear them 24/7, from grocery runs to bar crawls; to work under a crisp button down shirt or by itself as you laze about the beach, the salty breeze lulling you to sleep.


Thread 365 shirts are available online at www.thread365.com and at Aura Athletica Bonifacio High Street and Power Plant Mall.

To kick off their launch, Thread 365 chose individuals who best embody the Thread 365 philosophy of versatility and authenticity.  Guess who was part of their roster of 38 key influencers whose photos were taken by photographer Sara Black? None other than my friend Tita K! Woohoo!


Along with Mr. Thread 365 Basti Artadi (the other half of Thread 365 genius Rissa)...


...and my favorite artisanal ice cream maker, Xandra Rocha of Pinkerton!


2 comments:

Meikah YbaƱez-Delid said...

I love white tees, too! Or tees that is like that of Gap. :D Glad there's Thread 365 now here. Can't wait to check them out!

Anonymous said...

AHIHIHI!!! ILY MFO!!

xx
Tita K

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