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Thursday, October 17, 2013

Titan Minimal Art - The Icon by Silhouette is Out of This World

Don't let these delicate looking frames fool you.


This is Titan Minimal Art - The Icon by Austrian eyewear company Silhouette, rimless, screwless and hingeless frames made out of titanium. Weighing only 1.8 grams, it is the lightest eyewear in the world, make that, the entire universe.

Innovative, functional and finely handmade in Austria with exceptional craftsmanship, this year, Titan Minimal Art - The Icon was again granted the red dot award for product design, besting over 4,000 entries for 2013.

A true modern classic, it was first introduced in 1999, and has become a sensation because of its revolutionary design, selling over 8 million models worldwide. 

It has proven so popular, it is even worn in outer space. For more than ten years now, Titan Minimal Art has been flying with NASA astronauts into outer space and accompanying them on their great space adventures. 


And like the girl who has everything, these frames are quite the looker too. Clean, simple and elegant, style icon Cate Blanchett approves. Strongly enough to be the face of Silhouette.



Dada is in good company. He has been wearing Titan Minimal Art  for a few years now actually. Let me tell you, these frames are as tough as nails. It has been grabbed from his face by the kids so many times, but it's still around, looking as good as when he first bought them years ago. True story.

For updates on Silhouette, like Silhouette on Facebook: www.facebook.com/silhouette 

About Silhouette:

What began with a vision – eyewear as an accessory – in 1964, is today the world's leading brand in lightweight, quality eyewear: Silhouette. Under this brand, the lightest eyewear in the world is produced in Austria with a great love of detail, mostly by hand, in an individualized design using only the best materials and state-of-the-art technologies and exported to 100 countries across the globe. In 1999, Silhouette revolutionized the world of eyewear with Titan Minimal Art weighing just 1.8 – 2.5 grams, with no rims, hinges or screws. Silhouette eyewear has accompanied astronauts into outer space on 35 missions, has traveled around the world with the Vienna Philharmonic Orchestra, and is worn by a number of big names in entertainment, business and politics.

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