February was Oral Health Month, and Colgate, together with the Philippine Dental Association (PDA), has partnered to raise awareness about the importance of good oral health & proper hygiene. After all, when we practice good oral hygiene, the result is healthy teeth and gums, which are key to our overall well-being.
Because seriously, who wants to be writhing in pain, unable to think or do anything, just because of a massive toothache? Unfortunately, tooth decay is the most common chronic disease in children and adults. Statistics also show that 9 out of 10 kids have cavities, which is unthinkable, considering that it is preventable with brushing 3x a day, flossing, using mouthwash regularly and visiting the dentist 2x a year.
Last February 16, 2014, Colgate, PDA and Watsons celebrated Oral Health Month at the SM Mall of Asia in Pasay City, and Berry & I got to join in the festivities.
And when I mean festivities, I mean it was truly a real tooth fair!
There were game booths such as this video game where you could brush cavities away.
A ring toss where you get to catch plaque.
And because we got to catch all the plaque, we won travel sized Colgate Plax.
There was a show for kids, Dr. Rabbit & the Tooth Defenders, starring Dr. Rabbit and Dr. Brushwell, who bravely fought to eradicate the Placulus puppets.
And the Colgate Sensitive booth where you could test for tooth sensitivity by biting onto ice cubes.
Customers who bought a Colgate 360 Slim Soft Charcoal toothbrush from the Watson’s booth could get their toothbrush personalized for free.
Here’s a sample, showing the name and the date the toothbrush should be replaced.
It was not all fun and games though. There were serious booths here, like the dark & “scary” booth were they do the plaque test.
Thankfully, when they shined blue light onto Berry’s teeth, she passed with no bacteria in sight!
The most popular booth would have to be the Free Dental Check-up Booth where guests lined up patiently to have a dentist check on their teeth.
Wouldn’t it be great if Colgate and PDA would do this twice a year in malls so that people who otherwise wouldn’t have the means to see a dentist can have their required check-ups done there & then?
An added highlight to the event was a storybook reading activity by model/artist/actress Solenn Heusaff, who undoubtedly added glamour to an event meant to remind parents to teach their kids the importance of good oral hygiene practices.
Then again, there is no glamour in rotten, decayed teeth. In the long run, brushing 3x a day, flossing, using mouthwash regularly and visiting the dentist 2x a year is less costly and less of a hassle than having to suffer in pain and shelling out thousands to get your teeth pulled, have a root canal or replacing teeth with dentures.
After all, an ounce of prevention is always, always, always better than a pound of cure.