Thursday, April 10, 2014

The Sun Always Shines at Itsie-Bitsie

If any one store represented a season, then Itsie-Bitsie would be summer.

Maybe because whenever I step into Itsie-Bitsie in Rockwell, I always always remember the first time I ever set foot in it's original spot in Malate. 

The sun was bright, the store was impossibly chic, and it was stocked with diaphanous cotton wraps, some candles and scents, and the breeziest summer tunics - Calypso by Christian Celle, if my memory serves me right. 

I was instantly transported to a place where kids spent their summer weekends on daddy's boat, or friends going on long drives to a beach house in Tali or Nasugbu.

And I was there on a weekday. 

In fact, my friends and I were in between classes, reading case studies, when our friend Isabelle announced she needed a pair of jeans and would we be interested to look with her at Itsie-Bitsie?

I still get that summer vibe at Itsie-Bitsie Rockwell of course. Especially since Ines has that knack for picking up the freshest contemporary brands that any girl worth her most flattering Mother Denims can fall back on when tropical or resort dressing comes into her social calendar.

Take for instance these summer-y sandals, flats and rope wedges from Aerin.

Aerin is the lifestyle brand founded by the effortlessly chic cosmetic company heiress Aerin Lauder. I can totally see her in these while at her weekend home in East Hampton or vacationing in Turks and Caicos.

rope-soled wedges

nude with gold leaf sandals

there's a white with silver leaf version too!

I ended up with these, it matched my outfit perfectly, like it was meant to be!

fish thong sandals

Nothing can be more summer than swimwear by Orlebar Brown. Love this rashguard.

These board shorts.

And the always classic all-black maillot. Paired here with a raffia sling bag, Aerin gold leaf sandals and printed denim shorts by Ines' latest find, Dutch brand Scotch & Soda.

Ines got the exclusive rights to bring in Sun Bum to our shores, and there's plenty of it in her store. There are sunscreens, cool down sprays and lip balms, so we can bask in the sun worry free.

I find myself getting more drawn to prints these days. My wardrobe used to be all solid colors, stripes and plaids, but now, it's getting its fair share of prints, and if I could, I would add some Banjanan to the mix.

Each piece is printed and embellished by hand! Soooo gorgeous when you see and feel it up close. Love the sustainability story behind it too.

I have yet to check out the store for their recent Spring arrivals. I know Figue should be in by now, as well as denims by Victoria Beckham and Athe by Vanessa Bruno. I know there will be some Vanessa Bruno sequin totes coming too.

Meanwhile, now's a good time to stock up on Mara Hoffman, OndadeMar and Orlebar swimwear because of their Swim Sale ongoing until May 4, 2014.

Itsie-Bitsie = summer forever. But remember, the swim sale ends on May 4!

RS 114 & 119 Joya Lofts & Towers
Joya Drive, Rockwell Center Makati
Mon-Sun, 10am-8pm

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