Sunday, May 31, 2015

Tous Comes to Manila

Spanish jewelry label TOUS finally makes it to Manila. They had a launch last week at Glorietta 2, and I have to say, I'm smitten. 

Look what I found.

stackable Tous Puppies, plus the Tous Cruz. Tous cute!

These threadbare rings are just too chic for words. I love how they can be stacked, or worn to maximum effect with one on each finger.

These are 18k white gold rings with diamonds. I want to stack 'em up and buy 'em all.

Or to make it more meaningful, maybe buy one piece for every occasion: birthday, anniversary, Mother's Day, its-a-bad-day-I-need-to-buy-something kind of celebration, and so on until you get each single piece.

Which leads me to their hashtag #TenderStories. TOUS puts emphasis on celebrating milestones and moments gifting, saying that for every milestone we celebrate, there's always a tender story to tell and to share. That we should celebrate life, and we can do so with a fun and thoughtful present from TOUS that makes for a delightful surprise.

Fair enough. I know I like the idea of it already.

More than just the rings I showed you, TOUS is known for their fun designs. Tous is also known for its iconic teddy bear, the brand’s emblem.

Rosa Oriol, who started TOUS as a small jewelry workshop in her husband's watch repair shop,  designed the teddy bear in 1985, and since then it has become one of the top 100 icons of Spanish design. 

It was inspired by a plush teddy bear in a shop window, and it has become an amulet that evokes all the sweetest memories of childhood. Of course, TOUS is not just for a certain age, as there are plenty of styles for both the young, and young at heart. Even your grandma will find something fun to wear for everyday here.

There's even something for the boys.


The Man Ring and colorful bracelets on the guy

Their Spring/Summer 2015 Collection is a true testament to the tender, fun and youthful spirit TOUS is known for.

Take a look at these, or better yet, visit the TOUS store in Glorietta 2 to see more.

About TOUS:

TOUS is a family business that delights its customers with original jewelry made of luxury materials. Founded in 1920, the brand took off under the direction of Rosa Orio; and Salvador Tous, when they decided to follow an innovative jewelry concept that distinguished itself from traditional fine jewelry. In recent years, it has become a lifestyle brand with its jewelry, handbags, fragrances, watches, glasses and accessories.

Today, TOUS has presence in 5 continents and nearly 500 stores worldwide, from Barcelona to Japan, Mexico, Paris, New York, Hong Kong and now Manila.

Visit TOUS at the ground floor of Glorietta 2 in Makati.

For more on TOUS, visit their website, and follow @tousjewelry and @tousphilippines on Instagram.

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