One of the first questions we asked Tricia Gregorio, Kojie San Marketing Head, when she sat down on our table at the tete-a-tete they hosted at La Creperie in Makati was, "How come Kojiesan soap melts so fast?"
Writer and journalist Dinna Chan Vasquez proceeded to share that she would cut up her Kojiesan soap, so that it won't go to waste, which is actually is a very smart thing to do.
According to Tricia, the reason why Kojiesan melts so fast is because it is composed of 90% coconut oil. Which was an eye opener for me. Instead of focusing on how it melts so fast, I now realized how truly good it is for my skin.
This fact alone is proof as to why Kojiesan is the best selling natural based lightening soap in the market today. 90% coconut oil in a bar + Kojic Acid, it can't get better than that.
Kojiesan invited dermatologist Dr. Lindsay Torralba and celebrity makeup artist RB Chanco to dispel skin myths and share tips on how we can all have great skin
Dermatologist Dr. Lindsay Torralba highlighted the fact that Kojic Acid in Kojiesan products is a safe and natural alternative to other skin lightening products in the market today.
She compared it to the natural lightening properties of papaya and glutathione, and I'm sharing highlights with you here:
Benefits of Kojic Acid:
- brightens complexion, removes pigmentation, melasma, age spots, acne scars, sun spots, etc.
- with prolonged use, the skin will continue to lighten until desired
- longer shelf life because kojic acid resists oxidation and spoilage
Benefits of Papaya:
- lightens dark and tanned skin
- irons wrinkled skin
- exfoliates dead skin cells
- repairs damaged skin
Benefits of Glutathione:
- clears the body of free radicals
- detoxifies your body to boost the immune system
- skin whitening
Meanwhile, of all the myths that makeup artist RB Chanco dispelled, what left an impression on me was her philosophy that "The secret to beautiful makeup is beautiful skin." Many girls think makeup is meant to camouflage bad skin, but the reality is, no foundation or airbrushing can compete with great skin underneath. Think about it.
The event also unveiled the new Kojiesan campaign that now airs on television. More than highlighting Kojiesan and what it can do for your skin, I loved how they didn't see any need for famous faces, the message being, with Kojiesan, you are the It Girl.
To get into the Kojiesan skin care regimen, here's a run down of the products you will need to add to their best selling Kojiesan Skin Lightening Soap in your skincare arsenal:
- Rejuvenate with Kojiesan Cleanser + Toner, equipped with Ginseng Extract and Rosehip Oil to revive tired skin, ridding the skin of excessive oils while repairing skin damage;
- brighten with Kojiesan Face Lightening Cream, a combination of natural extracts and high-grade Kojic Acid to lighten as it nourishes, restoring skin suppleness for a healthy, rosy look;
- lighten with Kojiesan Body Lightening Lotion with advanced formula of Kojic Acid and Rosehip Oil - to whiten skin as it heals - and Collagen + Vitamin E to increase youthfulness and improve skin health.
I've tried this line myself and I say it's a BUY! If you would like to read my review on all four Kojiesan products, click HERE.
ABOUT THE COMPANY
Beauty Elements Ventures, Inc. is a personal care company with a wide range of products for men and women established in 2007. It is the first to introduce Kojic Acid soap in the Philippine market, supplying kojic acid soaps to dermatologists who prescribed the product to patients with skin pigmentation and darkening problems. With a growing end-user base, BEVI launched the original kojic acid soap formulated the traditional Japanese way but made it even better by adding high grade virgin coconut oil in the mix.
It’s brand Kojiesan soon became a household name in the skin-lightening category that has since launched a complete Kojiesan Skincare System and garnered consumer recognitions.
• Product line includes anti-aging, acne treatment, men’s skincare, cellulite control, fragrances and sunblock.
• Recognised by Watsons Health & Beauty Awards as Bath Soap Brand of the Year for five consecutive years.
• Consumer “SM Top Choice” Awardee
• The first and only brand of Kojic Acid Soap with high-grade virgin coconut oil in Indonesia for skin treatment