United in a common vision for a sustainable future for people and nature, this Autumn 2016, H&M and WWF have joined forces with a children’s collection that aims to inspire people all over the world to care for our planet. All the garments are organic cotton-based and recognizable by their realistic prints of iconic species at risk. The collection is H&M stores worldwide and online since the 29th of September. 10% of the sales price of the collection will support WWF’s work in conserving species at risk.
The kids’ collection features animal prints of species such as the tiger, panda, snow leopard, polar bear and the finless porpoise, that are facing many threats including habitat loss, water pollution and the impact of climate change. The collection mainly consists of comfortable and easy to wear organic cotton-based items such as long sleeve sweaters, T-shirts, dresses, tights, trousers and pyjamas for babies and kids between 0 and 14 years old. The garments have been designed in a neutral colour palette of beige, grey and off-white with some accents of blue, emphasizing the realistic portrayal of the species. Some of the items also include inspiring messages like “Roar for wildlife”, “Protect my habitat” or “Let’s go wild”.
The aim of the collection is to inspire H&M’s customers to care for the planet. The campaign links to our transformational partnership with WWF, which started in 2011 and has now been extended an additional five years. The larger transformational partnership focuses on water stewardship and climate action, as well as strategic dialogue related to both H&M’s and the fashion industry’s broader sustainability challenges.